They spoke, we listened and we acted on it!

After linking up with User Voice and chatting directly with the men inside, we’ve brewed up something special that’s about to roll out..

When we were in the prisons talking to the men, we asked one simple question: “If you had the chance to learn CPR and first aid, would you be up for it?” Without fail, every single person across all three sites said “YES!” Our survey also asked what life-saving practices they’d seen work in other jails and what good ideas we could pick up to preserve life behind bars.

I’ll never forget my own early days inside: back in 2019 I’d never heard of Spice, and one night my cellmate collapsed in the toilet. I didn’t know what to do and froze until he managed to pull himself up. Moments like that stick with you and they’re exactly why this programme matters so much.

That’s why we’ve teamed up with YourStance—a crew of seasoned doctors and nurses training vulnerable young people in London to be ‘zero responders’. They teach CPR and haemorrhage control so you can step in before the ambulance arrives. We’re rolling this out across all London prisons and even on Prison TV, giving everyone the skills and the confidence—to save a life when it really counts.

When the programme kicks off, our initial plan is to equip men with these skills for use on release helping them support friends, family or the wider community if someone goes down. But we know it can be just as vital inside the walls, too: passing on tips in the wings, and creating a peer-support network. We’re aiming to strengthen bonds, boost confidence, and make every prison and every community a safer place.